Press information, founder perspective and editorial resources from PERSANO® — Sound Identity for Luxury Hospitality.
Contact Our Press Desk →
PERSANO® creates bespoke sound identity concepts, original signature music and considered soundscapes for luxury hospitality environments. Its founder-led creative approach places the property's character, sense of place and guest experience at the center of the musical direction.
For the US market, PERSANO® welcomes conversations with boutique hotels, luxury resorts, branded residences, private clubs, hospitality designers, owners and developers. Creative direction is based in Munich, Germany, with individual international project collaboration.
Dirk Persch is Founder & Creative Director of PERSANO®. His creative work explores the relationship between music, emotion and place. He leads bespoke hospitality sound identity concepts developed through direct dialogue with the people behind each property.
“I don’t just create music. I design how it feels.”
Interview topics include music and identity, creative entrepreneurship, the sound of luxury environments and the experience of hospitality spaces.
Read Dirk Persch's published, educational contributions on integrating music into the planning and daily experience of hospitality spaces. These external articles are editorial contributions, not hotel-client case studies or proof of a U.S. project.
Practical guidance for hotel designers and operators on a musical brief, guest-area transitions, acoustic integration and a usable operating handover.
Read the published article ↗An owner-and-operator perspective on reception, dining, wellness and guest-room sound, with practical responsibilities and room for quiet.
Read the published article ↗Editorial appearance indicates that the articles were published by independent trade publications. It is not an endorsement of PERSANO® services, evidence of an existing hotel commission, or a claim of affiliation with the depicted properties.
How musical identity becomes part of the property's positioning, design and story.
Sound as a considered layer in lobby, arrival, dining, wellness and private environments.
Music, creative vision and the emotional experience of place, in conversation with Dirk Persch.
Selected published recordings that offer a personal window into the founder's musical world.
Explore the Seasonal Collection ↗For interviews, imagery, founder portraits and current brand materials, please contact us to request the appropriate approved assets and captions. Publication rights, credits and permission to use the brand's logo should be agreed before publication.
Hospitality imagery is illustrative and does not imply completed client commissions or partnerships. PERSANO® does not claim affiliations with hotel brands or publications without confirmation.
For interviews, editorial questions, media requests and approved brand assets, get in touch directly. For a hospitality commission, use the private enquiry form on the USA website.
hello@persanousa.com ↗