Dirk Persch
Founder & Creative Director
Creative direction & brand identity.
Contact DirkFounder & Team
The people behind PERSANO®.
Creative direction. Regional relationships. Digital presence.
Deepa Abraham
Brand Ambassador · UAE & GCC
Regional relationships & partnerships.
Contact DeepaDubai · UAE & GCC
Temitope Aduragbemi
Social Media Manager
Social media & digital presence.
Contact TemiDeepa Abraham · Visual concept
Ideas. People. Places.
A visual concept shared by Deepa Abraham: an exploration of colour, imagery and storytelling for our regional brand presence.
Explore Dubai · UAE & GCC
About
Dirk Persch —
Founder & Creative Director
PERSANO® was founded by Dirk Persch with a creative background shaped by music, atmosphere and emotional expression.
Today, he brings that perspective into luxury hospitality — developing distinctive Sound Identities designed to support the guest experience, strengthen brand character and create a memorable sense of place.
Based in Munich and internationally focused, PERSANO® is building relationships across Europe, the United States, the UAE and the wider GCC region.
Global Presence
Dirk’s musical background remains part of the founder story, while PERSANO® is positioned as a dedicated Sound Identity brand for Luxury Hospitality.
Beyond the commercial brand, Dirk is also the initiator of PERSANO® Children's Outreach, supporting child-focused organisations through direct introductions and practical network support. PERSANO® acts as a coordinator only and does not collect donations or receive goods.
Founder Story
Dirk Persch’s work began with music and the emotional language of sound. That creative foundation remains visible in the PERSANO® approach today: atmosphere first, emotional clarity over noise, and a strong sense of identity.
The evolution into luxury hospitality is deliberate. PERSANO® applies the same sensitivity to hotels, resorts and branded residences, where sound can influence how a guest experiences arrival, movement, rest, dining, wellness and memory.
The public music catalogue remains part of PERSANO®’s creative origin story. The current commercial focus is bespoke Sound Identity for Luxury Hospitality.
It is heard. It is felt. It is remembered.
Structure & Collaboration
PERSANO® operates as a founder-led creative studio. Creative direction, brand positioning and commercial decisions are led by Dirk Persch.
Regional relationship support in the UAE and GCC is strengthened through Deepa Abraham as Brand Ambassador UAE & GCC.
Social media and digital visibility are led by Temitope Aduragbemi as Social Media Manager. Specialist creative, technical and hospitality collaborators are involved project by project, with a focus on quality, discretion and consistency.